Marketing research with DataScience
There are tones of business tasks that can be solved by uTrigg platform.
Let`s name a few and how handy it`s to use some functionality and best practices of most successful companies.
What task was resolved?
The most important questions for business: "What customers values are covered by the products?"
How customers use the company's products?
Challenges:
People in a closed room tend to provide answers that don`t describe their real behavior.
How all of that was done?
Video format formation with very narrow emotional state. Vivid visual range trigger a creative mood that opens up the possibility of receiving reliable answers, as you are on the same page with a person.
Even better could be made (without video format, only textual is applicable).
Before the focus group investigation, each individual must be interviewed for getting his type of a personality and his role in socially.
Afterward, an open interviewing with the whole group must have taken place.
And the answer of each individual can be weighted according to his social role.
Results
We can see the whole picture of customers behavior, as we would have a chance to simulate a real life by diving into the memories and social experience.
And web forms would freeze for us this data in reports.
What task was resolved?
Your company needs to find out the public opinion about the specific brand?
Find out the real avatar of your target audience?
Challenges:
The interviewee can't be biased by the interviewer mood and interpreter attitude later on as well.
How all of that was done?
The data can be captured from a range of points all over the city by different interviewers. Each interviewer can see only their quantity of forms and a number that were made by their colleagues. That`s a spectacular example of a gamification.
The more participants involved - the more truthful information you get.
We have chosen quizzes that were filled by interviewers in the Mobile App.
Results!
A final report was anonymized for sharing with partners for marketing targets (by means of permissions distribution).
By means of cluster analysis, a company could get a more concrete perception of your target audience.
What task was resolved?
Some researchers prefer only this type of investigation. And that`s pretty reasonable, as some answers can be formed only while speaking with the target audience.
Thus, insights can be more unexpected.
Challenges:
While speaking with a person, we need to remember all the questions that we need to ask.
A researcher shouldn`t suffer and stay at work until the late night to digitalize the answers after interviewing dozens of people.
How all of that was done?
Checklists were used as a cheat sheet in order not to forget something important.
Moreover, a web-forms - that`s a way more convenient to write down answers immediately.
Therefore, this toolkit will help you to be more prepared for each type of interview, make changes and track changes for yourself or give the client access for inclusion in "real time" when you are working with a group.
Results
Easy and elegant digitalization of your unique face-to-face technology.
What task was resolved?
Some products required the only point of view of some extraordinary target audience.
That could be children or some creative professionals (like tattoo artists etc.), or visa versa even introverts.
Challenges:
This type of people is very impatient, so only an interactive instrument, vivid and astonishing one could be interesting for them to answer with open-mindedness.
How all of that was done?
Web quizzes with video questions can create an appropriate and thematic atmosphere.
In order to remember their behavior, so they need to be asked very situational questions.
That manner will turn on the "thinking out of the box" mindset and answers would be more open-minded.
We totally transformed pools into a really colorful and engaging tool (as an interactive book) and even contain videos, photos questions, and many others.
Additionally, working with children has it`s peculiarities, as grown-ups interviewers can help children to fill this interesting forms. Thus, it can become like a game.
Results
Emotions can be countable, as far as we create an engaging experience for the people.
Visualized reports can be shared with the customer, provide browsing by permission.
Maybe even your team could indicate a new gap of information that can be covered within a next research work.
